Advertising

Advertising, it is believed formally started in the 17 th Century in the newspapers. From that time onwards it has been a powerful medium that has been influencing our lives. Basically, Advertising is a form of communication that informs a large number of people about a service or product. It has proved to be a very potent tool of communication for manufacturers, retailers and service providers to spread the desired information to the target audience. The impact that advertising has on the masses is immense. Advertising has evolved by leaps and bounds with the advancement of technology, and has become an industry by itself. Most businesses have huge advertising expenditure because they understand the need to communicate to the consumers about their products, services and most importantly the brand. Concisely, advertising generates an awareness among the consumers which drives the sales of the products or services.

Advertising has the power to influence the minds of the people and to start new trends among the masses. There are many mediums of advertising namely newspapers, radio, television, magazines, billboards, and web advertising. A very important form of advertising nowadays is web advertising; it is fast gaining popularity among the conventional forms of advertising. In today’s digital age every business should have a web presence irrespective of whether it’s a large or a small scale business.

Web advertising has a global reach and generates instant responses, which is necessary to asses the feedback. There are many forms of internet advertising such as search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, plus new innovations are constantly introduced. Internet Advertising does not have any geographical limitations and is the most interactive form of advertising.

It is necessary that advertising is done ethically and the message to be delivered should be precise and concise. Having a good impression on the consumers has a direct impact on the value of product, prices, competition, consumer demand, business cycle and most important consumer’s choice.